The Forgotten Middle

The GovCon software market has two modes: tools built for small businesses doing their first GSA schedule, and enterprise platforms designed for companies with $1B+ in revenue and dedicated IT departments to configure them.

The $50M-$250M contractor? They get told to "make Salesforce work" or "just use GovWin plus Excel." Neither option is built for how they actually operate.

Why This Range Matters

A $50M contractor typically has 3-8 people on their growth team. They're past the point where one BD director can hold everything in their head, but they don't have the headcount to dedicate staff to tool administration. They need software that works out of the box with GovCon-native workflows — not a generic CRM they have to customize for six months.

At $250M, the growth team might be 15-25 people spanning BD, capture, proposals, and competitive intelligence. The coordination challenge is enormous, but they still can't justify the $500K+ implementation cost of enterprise platforms designed for Leidos or Booz Allen.

The Capability Gap

Here's what mid-market teams actually need that nobody builds for them: opportunity intelligence that understands NAICS codes and set-asides, not just keywords. Pipeline management that reflects GovCon capture stages, not generic sales funnels. Proposal workflows that align with Section L/M evaluation criteria, not generic document collaboration.

These aren't feature requests. They're fundamental architectural decisions about who the software is built for.

Why We Built GovHub for This Market

Every design decision in GovHub starts with one question: would this make sense to a capture manager at a $120M contractor? If the answer requires an IT department to configure, a consultant to implement, or a training program to understand — we've failed.

The mid-market doesn't need more features. They need the right features, built by people who've lived the workflow.